Hello, I want to know about this topic. I read many books,publication. I want to stand in this field. My topic is best advertising videos. The first element you want to consider is what you are looking to accomplish overall, whether it be increased brand awareness, engagement, lead generation, or perhaps increased revenue. Video can play an important part in driving each of these goals, but placement and execution may look different depending on what is the desired outcome. For example, if you are looking to increase your brand awareness, video ads can be used through pre-roll to target your core audience, and optimized toward video completion. For lead generation, other media elements will be necessary to drive traffic to your site, but video can be used to educate or simplify your product/service offering. Video can be great at moving people forward on their decision making journey. However, without understanding the end game, video can be misplaced within the content strategy. Is this right information? I didn't get the right solution. please help.