Sonstiges » buyers how to learn about a product???

Hello,
One more thing you need to think about once you’ve applied a promo video is that not all people would like to spend their time watching it. It means that there must be another way for buyers how to learn about a product. It can be a short piece of copy which users could quickly scan and decide whether they’re interested or not. Is this right information about Creative Web Animation Promotion? I didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.