Sonstiges » businesses and their marketing is awareness or traffic??

Hello,
My topic is Solutions Marketing Examples.According to several marketing sources, the largest problem with B2B businesses and their marketing is awareness or traffic, which is usually 20 to 25% of their marketing challenges. There’s always a big product launch, integrated campaign, or large event around the corner. But before you get to the point of implementation, you must first figure out the right demographic. You have to get the attention of the proper audience and get people interested in your business, product, or service. Many marketers face the challenge of not having a large enough volume of interested prospects, while some others just don't know which channels they should focus their efforts on for the highest return. Is this right information about? I have gone through many related sources and also searched on the internet but didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.