Hello, I want to know about this topic. I read many books,publication. I want to stand in this field. As already mentioned, B2B sellers have to deal with many stakeholders and decision processes. In most B2B industries, salespersons are focusing on the target group of stakeholders directly involved in the buying decision (such as buyers, engineers, quality and safety managers, etc.). At the same time, in some cases it could be indirect influencers who can affect purchase decision-making. By questioning conventional definitions of who can and should be the target customer and decision-makers, companies could see fundamentally new ways to create values and find new previously overlooked influencers. Is this right information about Cleantech Marketing Examples ? I have gone through many related sources and also searched on the internet but didn't get the right solution. please help.